Branding
Your business branding is the key foundation of all your marketing activity. This runs from the colours used in your printed materials to the tone of voice and key messages used on your social media channel. Your brand encompasses it all; it is vital that you get it right!
Through investing in your brand, you will not only benefit your marketing campaigns but it will also help to create brand awareness, which in turn will drive referrals and sales.
I have a great deal of experience in creating engaging brand identities through informed design and compelling messaging. I offer services aimed both at start-up companies requiring help in the creation of a brand identity and marketing collateral, as well as established organisations looking to re-brand, review their positioning, tone-of-voice and messaging.
Core branding services include:
- Brand Audits
- Brand Product and Service Naming
- Brand Identity / Logo Design
- Brand Strategy
- Brand Guidelines
- Key Message Development
- Brand Perception Research
- Tone of Voice and Imagery
- Internal Communications