Marketing materials that you can touch and feel still need to be part of your marketing mix. 

Despite the growth of digital marketing, print marketing is still holding its own and that is down to the personal feel. A flyer or leaflet that a potential customer can keep will stick around longer in the mind than anything seen online. Therefore, all businesses must consider what they can give to their customers to take away with them. Is it a business card? Is it a flyer? Is it a brochure? Whatever it is, it must fit your target audience and your products/services.