Strategic Support
Having an effective marketing strategy is essential for any business wishing to generate enquiries, increase brand awareness and drive sales. As your marketing partner, I will establish a clear strategy aligned to your specific objectives and budgets within the context of the commercial landscape in which you operate.
I have a wealth of knowledge which spans the full spectrum of marketing channels. From ‘traditional’ tactics such as direct marketing, print advertising and PR, right through to web design, email, content marketing and social media – I have the experience to tailor campaigns to meet your needs as a business.
MarketMoore’s approach and methodology follows proven marketing processes which are broken down into four main phases, covering:
The initial step in the development of a marketing plan is to hold a joint ‘discovery’ meeting with your management team and key stakeholders. The aim of this meeting is to gain an in-depth understanding of your brand, business, marketing objectives and priorities.
The writing of a fully costed integrated marketing plan with recommendations to action.
Once the marketing plan has been signed off and budgets approved, implementation of the marketing strategy takes place.
We will discuss your expectations, confirm KPIs and agree the targets for any project or campaign to be delivered. Regular evaluation will take place as part of any ongoing reporting agreed.
MarketMoore can complement existing in-house marketing teams, filling in the gaps in skills, knowledge and resources, as well as providing practical help and support to businesses where no dedicated in-house marketing resource exists.
It is all about fresh ideas and marketing know how, delivering tactical and operational marketing support, when and where it’s needed most.